Before we came along, cleaning was old-fashioned, backbreaking work. First, you swept, and then you used a dustpan. In 1999, Swiffer pioneered achieving an amazing clean with little effort. In 2001, Swiffer Sweepers were released and millions of consumers were introduced to a new, more convenient way to clean. The Swiffer Wet system offers an all-around better experience. It’s easy to use and uses less water than the typical mop and bucket. 50 million people in the United States currently have access to Swiffer Wet pads. Our products were designed to make life easier, and today our focus remains the same. Knock out dirt in a single swipe and get back to what really matters in life.