Guaranteed Relief for Extremely Dry, Cracked Lips. This highly effective lip balm heals, relieves and repairs extremely dry, cracked lips. When Used Daily, O'Keeffe's Lip Repair is clinically proven to Provide Instant Relief. Create a flexible barrier and Heal Dry, Cracked Lips. Protect against dryness all day, even while you eat and drink. Absorb quickly to provide soft, smooth lips. Lip Representative Photos Two week usage period. Lip Balm was applied according to package directions. Results may vary.