During the 14 months, it took to create the Plowboys Bovine Bold BBQ Rub formula, all Plowboys cooked with Bovine Bold rub was brisket. It wasn't until after it was on the shelves they learned what a great ground beef rub it is. Try it in meatloaf, tacos and Sheppard's pie.
Gluten free, MSG free and GMO
Perfect for brisket and anything in the bovine family